How to Write and Publish Quickly – TIME-ME
- Target – Who is the audience for your book?
- Idea – What is your 50 word elevator speech? It must be a value proposition that promises the reader something that is delivered
- Market – Is there an existing market segment for your material? If yes, that is good. If bad, that is bad.
- Execute – Have a project plan with deliverables. Build a pre publishing audience through social media
- Media – Connect using forums, blogs, comments, twitter
- Evaluate – Evaluate what you are doing using a questionnaire for predictive success
The TIME-ME Process
There is the subject matter and the audience that will read your subject matter. I had a very difficult time with this because my book is a fictional story about bullies. When I started envisioning who will read my book and how I could deliver a value proposition to them the concept of the book became clearer in my mind. I imagined a current corporate bully who is dissatisfied with how they are treating people looking for cause and effect and possible ways to change their nature. Be specific. Write down your target audience.
Write a 50 word elevator speech for your book. Do these three things:
- Make sure you provide a reason to read your book in the form of a value proposition.
- Make a promise of value to the reader you can deliver on.
- Tell them what their return on their investment will be
Write the Table of Contents and a 50 word Concept sentence for each Chapter.
- Help you understand the size of the market
- Provide you with key words that are used in that market
- Provide connections to valuable relationships in your domain
How to research your competition?
- Go to Amazon and find books in the same domain (market).
- You can determine the popularity of the subject matter by the number of reviews in the upper middle of the screen after you have found a book
- Pay close attention to the editorial reviews because they likely have the keywords you should be using in posts you will be making about your forthcoming book
- Read the reviews to find out why what made the book attractive to the readers
Ah, the seemingly simple execution step. Well, just do it. Seriously, with a few key points, some tools, and a reasonable amount of elbow grease all of us can manufacture a decent book. I hope we all set the bar a bit higher than that. Execution comes down to a few key points:
- Use a project planner
- Use your community and your friends
- Adhere to your schedule
- Audience – define your audience
- Where do they live?
- What do they do?
- What is their education level?
- What is their ethnicity?
- How old are they?
- What do they buy?
- Who do they listen to?
- Where would you find them during the day and at night?
- What shows do they watch on TV?
- What magazines do they read?
- What news do they like?
- What blogs do they read?
- What forums are they on?
- Content – define your content
- Elevator Speech – Value, Promise, ROI
- Chapters + Elevator Speech per Chapter
- Competition – define your competition
- What is the market or genre?
- What are the names of the books?
- What are their ISBN numbers?
- How many reviews do they have?
- What did the editor say about them?
- How many editions are there?
- Who wrote the reviews?
- Who is the publisher?
- What are the keywords used most often?
- Do market opportunity analysis
- Connect to your market
Use all the media venues you can tap into. Especially use social media as it leverages your brand over a large space. Social media is represented by web sites like Facebook, Twitter, Forums, Blogs, Feeds, LinkedIn, and Discussion Groups. Social media can be a great advantage to you in getting published for a number of reasons:
- You are pre-marketing your book
- You are enhancing your knowledge in your domain
- You are building valuable relationships
- You are working cooperatively with your competition in your domain
Be consistent and personable, meaning that you actually care about the relationships you are forming. Remember “Dunbar’s Number” the hypothesis that the human brain, due to it’s limited size, can only effectively maintain 150 real friends. I found a great article on this by Marty Zwilling called How to Have a Thousand Friends and Still Be Alone. When you do engage in social media:
- Be positive
- Be consistent
- Be personable
- Show gratitude
Writing and evalution might be thought of as the meat and potatoes of your writing and marketing effort. The meat is your book, the potatoes are the relationships and iterative feedback you acquire to improve your book. Oh my gosh, what does this mean?
It means that research, collection of data, getting feedback, and improving your book are integral to its success. We have already done a lot of the legwork. Complete the job by constructively utilizing what you have done:
- Using your bio, idea, and chapters to construct a questionnaire that asks the participants:
- Who are they?
- Is this the kind of book they read?
- Do they like the concept?
- Do they like the chapters?
- What would they change?
- Why would they read this book?
- Send the questionnaire to your trusted domain relationships
- Analyze the results and react to them in your writing
CONCEPTS OF MARKETING
- Become a domain expert
- Build trusting relationships
I have some ideas on how to become a Domain Expert
Last week I attended an hour and a half talk on the Bio-Tech revolution by Dr. Moira A. Gunn who is a nationally syndicated journalist. The presentation was surprisingly filled with fluff and very little real science which focused my attention on what it means to be a Domain Expert. It is not synonymous with a scientific expert but rather means someone that has deep connections and therefore a finger on the pulse of the domain they are an expert in.
It is easy to understand the mechanism of becoming a domain expert but difficult to accomplish because it involves building trusted relationships and becoming someone whose relationship provides value to others through connections or knowledge. Here is what you need to do to become a domain expert:
- Build trusted relationships in the domain
- Consistently deliver value to others through articles and comments in your domain
- Build a presence in your domain through social media
The Science of human networks
- Listen – Dedicate time each week to simply listen to people and be fully present, focused, and engaged.
- Be Visible – It may be tempting to read, do research, answer emails, or do some other important projects at your desk, but people want to see you because it shows that you are interested and care about them and their work.
- Show Gratitude – Acknowledge people’s contributions in a specific way that shows that you understand the value of their actions and intentions.
- Invest – Invest in others’ success.
©2011 Philip Regenie. All Rights Reserved.